In the left side bar, click My Account. This will take you here:

Within the Your Details box, select the green button titled Edit. Your page will now look like this:

Add or change the Date of Birth field and select the green button titled Update.
In the left side bar, click My Account. This will take you here:

Within the Your Details box, select the green button titled Edit. Your page will now look like this:

Add or change the Date of Birth field and select the green button titled Update.